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| REDC employs our own in-house Marketing Department and Production Team whose knowledgeable professionals are ready to put their expertise to work for you. From start to finish, our talented team is committed to creating and implementing a customized auction marketing plan to move your holdings in the fastest possible time. |
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| Concept |
| The goal of any good auction marketing campaign is to get the client an auction brochure and have them visit the website. The brochure and website must be informative, simple, easy to understand, and motivating enough to get the client to take the next step - to visit the property viewings and ultimately attend the auction as a qualified bidder. |
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| Marketing Program - Our Buying Power and Experience Make A Difference! |
| REDC is nationally known for its extraordinary marketing and promotional abilities. The cornerstone of the REO Sales Program or Developer Auctions will be an all out media blitz! Highlights of this full service program are: |
| Print Advertising |
| A detailed custom media plan will be developed for each campaign, consisting primarily of full page display advertisements, all with premium placement in major and foreign language newspapers. |
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REO Print Advertising
| REO Brochure
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Builder Print Advertising
| Builder Brochure
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| Signage |
| The REO and Developer Sales Programs will utilize an aggressive off-site and individual property signage campaign that stops drive-by traffic, generates awareness, and multiplies traffic to the properties on open house viewing dates. |
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REO Offsite Signage
| Builder Offsite Signate
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| Radio and Television Advertising |
| REDC capitalizes on their sister companies’, National Recreational Properties and LandAuction.com, annual budget of $40 million in radio and television advertising to gain targeted regional and national exposure, with quality buys on a variety of nationally recognized stations and programs. No one can do this better! |
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REO Television Advertising
| Builder Television Advertising
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| Telemarketing |
Trained REDC sales representatives will receive live inquiries from prospective purchasers via a state-of-the-art in-house telephone system 24-hours a day. Pertinent buyer information is collected from these prospects and auction brochures are mailed the very same day as their inquiry.
REDC employs advanced telephony technologies that allows for strategic skill routing to our sales representatives, along with power dialing and prediction dialing for powerful customer service and reminder campaigns. REDC has invested over $1 million in its state-of-the-art phone systems. |
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| Website, Email and Online Marketing |
REDC's online and Internet presence is unsurpassed. For our Public REO Auctions prospective bidders can visit www.USHomeAuction.com, while our Public Developer Auctions are supported by the website domain www.AuctionToday.com. Both sites are highly informative and feature state-of-the-art interactive technology that allows prospective bidders the ability to view full auction property lists, all disclosures, request an auction brochure, or pre-register in advancefor auctions.
E-mails are sent on a scheduled basis, reminding prospects of property viewing dates and upcoming auctions. In addition, we generate awareness and attract attention through the utilization of search engine optimization and a strategically planned and targeted online marketing strategy. |
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REO Auction
| Builder Auction
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| Due Diligence Packages |
| REDC will produce due diligence packages containing pertinent property information and preliminary title reports on each property available to prospective purchasers during open house viewings and on our website. |
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| Financing |
| REDC has partnered with major lenders across the country to provide turn-key service to our clients. National mortgage companies deliver tailored financing packages to the consumers who purchase at our auctions. Most underwriting is done at the auction by the lending team. |
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| Our Goal - Your Satisfaction! |
| Our goal is to sell your real estate as fast as possible, at top dollar, and close Escrow quickly. Team REDC looks forward to the opportunity to discuss how the Auction Alternative can work for you. We encourage you to speak to our referrals at major financial institutions and developers. |
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